New ASOWorld Service – iOS Impressions to Optimise Keyword Install Performance

We are delighted to announce an exciting new feature on the ASOWorld platform – “Impressions for iOS”!

This enhancement is designed to broaden opportunities for users seeking to refine their keyword optimisation strategies, suitable for apps at any development stage aiming to boost visibility without relying solely on organic traffic.

The Role of Impressions in App Promotion

ASOWorld has long offered reliable keyword install services, and we’ve now enhanced this with a new feature that provides greater strategic depth. Previously, users focused primarily on installs to improve app rankings in the App Store. However, installs without corresponding impressions can lead to unnaturally high conversion metrics, potentially flagging concerns with platform algorithms.

For example, achieving 200 installs from just 200 impressions results in a 100% conversion rate, which deviates from typical user behaviour.

By integrating impressions with installs through our new service, you can maintain a realistic conversion rate from the outset. This approach fosters a more authentic profile for your app, enhancing its position in search results and establishing it as a strong contender, regardless of its maturity.

A Practical Example

Suppose you’re targeting 400 installs for your iOS app while aiming for a balanced 40% conversion rate. This would require 1,000 impressions in total. On ASOWorld, it’s simple: enter your desired installs, then use the intuitive slider to adjust the conversion percentage.

For 400 installs at a 40% conversion rate, the platform will calculate and include 600 additional impressions, delivering a complete package of 1,000 impressions paired with 400 installs – all calibrated to your specified rate for seamless integration.

ASO World Keyword Optimization

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Benefits Tailored for Your Success

• Natural progression that aligns with algorithmic expectations
• Reduced risk of triggering scrutiny due to irregular patterns
• Full control over your conversion dynamics for customised campaigns

“Impressions for iOS” is now fully operational on ASOWorld. Visit your dashboard, explore this upgrade, and start enhancing your app’s performance with optimised impressions and installs today!