UK Marketing Gambling Game Case Study: 57% Rise in Conversion Rates within 3 Months

The global online gambling market size was valued at USD 63.53 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 11.7% from 2023 to 2030. The growing internet penetration and rise in the use of mobile phones among users for playing online games is increasing the demand for online gambling.

In this case study, we will delve into the success story of a gambling game that achieved a significant 57% rise in conversion rates. By employing strategic marketing tactics and leveraging user insights, the company aimed to optimize user acquisition, improve engagement, and drive conversions, ultimately leading to enhanced revenue generation.

App store optimization(ASO) results

• Experienced a remarkable 72% increase in keywords where the app ranked among the top search results.
• Achieved a significant 41% in cumulative traffic for targeted phrases.
• Saw a substantial 43% increase in Daily Average Organic downloads.
• Received a notable 57% growth in the number of users awarding the app with a 5-star rating in the app store.

Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.

App story

Our client operates a multiplayer bingo and slots app that generates revenue through in-app purchases. Our primary goal is to enhance brand visibility, increase conversions, drive organic downloads, and boost overall traffic scores within the US Apple App Store.

Considering the highly competitive nature of the bingo and slot games category, our approach blends analytical insights with creative strategies to captivate potential app users and differentiate our client from rival apps.

App store optimization(ASO) challenges

The gambling game faced several challenges that hindered optimal conversion rates:

• Fierce competition within the gambling game market segment.
• Limited visibility and discoverability in app stores.
• User hesitation and lack of trust due to the nature of gambling games.
• Need for better user engagement and incentives to drive conversions.

* Grow with our app growth solutions - choose guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic.

* Or click the image above (for increase app installs, or keyword installs and app reviews and ratings service for app visibility.

App store optimization(ASO) solutions

To enhance discoverability and improve keyword rankings, our client embarked on an extensive research process involving hundreds of potential keywords. The meticulous approach allowed the app to identify the most relevant and engaging keywords that would attract users who were genuinely interested in the app.

To concentrate on improving the ranking of the main keyword, our client used ASOWorld's Guaranteed Keyword Ranking Service. Simultaneously, superimpose the Keyword Ranking Acquisition Service, and you can simultaneously improve several related but ranked outside the 250 keywords in the App store ranking through our smart growth solution.

After a month of dedicated efforts, the app keyword rankings have experienced a remarkable and significant improvement.


To optimize conversion rates on the app page, our client executed a series of A/B tests. These tests focused on evaluating the impact of various visual components, specifically screenshots, on user engagement. By creating customized creative sets featuring the app brand and characters, the app was able to compare their performance over a specific timeframe and determine the most effective approach.

⚡ How To Drive User Acquisition By Optimizing Your App Store Product Page?

In addition to measuring conversion rates, the game also closely analyzed exploration rates and instant drop rates to gain deeper insights into user behavior. This comprehensive analysis enabled the gambling game to make necessary adjustments for maximum impact, ensuring a more tailored and engaging user experience.