France's app market is thriving, with gaming apps leading in revenue and mobile usage rising across the population in UK.
France is at the forefront of Europe's mobile revolution, boasting a robust app ecosystem with over 76% of its population actively using smartphones. According to the latest data from app experts Adjust, the French app market is poised to surpass $7.3 billion by 2027.
In 2022, French users significantly increased their daily mobile app usage, spending an average of 3.9 hours compared to 2.7 hours in 2019. The article explores the latest trends shaping the French app market in 2023, highlighting gaming, social, and economic factors affecting overall app sessions.
In the dynamic French Android market, gaming apps dominate the revenue charts, with six out of the top ten grossing apps falling into this category. On iOS, the landscape shifts slightly, with Deezer, a popular music and audio app, taking the top spot.
France's mobile gaming sector is on a robust growth trajectory, projected to reach $1.07 billion by 2027. Games already account for 43% of all mobile app downloads in the country. A recent study shows that 71% of the French population engages in mobile gaming occasionally, supported by a 17% increase in gaming app installs and a 5% rise in user sessions from Q2 to Q3 2023.
In January 2023, 86.9% of France's internet users actively engaged with at least one social media platform. TikTok emerged as the top-grossing social app, with a strategic window for marketers as social app installs surged by 9%, despite a modest 3% decline in user sessions from Q2 to Q3 2023.
⚡ Social Media App Marketing Solutions
The French app market is witnessing a notable shift toward utility apps, recording a slight 2% increase in installations despite a marginal 1% drop in user sessions from Q2 to Q3 2023. Strong year-over-year growth in October 2023 showcases a 21% increase in installs and an 8% rise in sessions for utility apps.
⚡ Case Study: How A Utility App Quickly Rise Organic Search Ranking?
Gaming and social apps in France exhibit the highest Day 1 retention rates, standing at 24% and 17%, respectively. Entertainment and utility apps follow closely, with retention rates of 11% and 10%, respectively. To foster further growth, personalized content offerings and practical features are crucial for different app categories.
App marketers aiming to thrive in the French market must prioritize localization while carefully navigating monetization strategies. French consumers are less tolerant of in-app advertising (IAA), with 40% preferring alternative approaches, emphasizing the need for tailored and considerate strategies.
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