UK Marketing For iOS Developers: New EU Requirements for App Store Updates Announced

Starting October 17, 2024, Apple requires developers in the EU to declare trader status in App Store Connect to submit app updates, aligning with the Digital Services Act.

Understanding the New Trader Status Requirement

From February 17, 2025, apps without verified trader status will be removed from the EU App Store. This measure ensures compliance with the EU's Digital Services Act, which aims to enhance transparency and accountability in digital services.

For organizations, the address linked to their D-U-N-S Number will be displayed, along with a phone number and email address on the App Store product pages. Individuals must provide an address or P.O. Box, phone number, and email address. All traders need to submit payment account details and certify compliance with EU laws.

Steps for Developers in the EU

Organizations

Organizations enrolled in the Apple Developer Program will have their D-U-N-S Number address automatically displayed. They must add a phone number and email address for public display on their app pages.

Individuals

Individual developers need to provide their address or P.O. Box, phone number, and email address for display purposes. This information will not affect their Apple Developer Program membership details.

👉 More details about European Union Digital Services Act trader requirements

Conclusion

This new requirement signifies Apple's commitment to regulatory compliance and transparency in the EU. Developers should prepare to meet these criteria to avoid disruptions in their app availability.

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