How often have you searched for apps in a specific category and considered downloading one that wasn't among the top three or four results? Rarely, I’d bet. The apps that appear at the top of app store search results are the result of successful mobile app marketing.
It can be difficult to stand out among the millions of mobile apps, but proper marketing can give you that crucial edge. This article explains how to begin your mobile app marketing strategy and improve it as you go while staying current with market trends.
The ASO World Team has prepared a comprehensive guide for promoting a mobile application, which will include detailed information on all possible methods in addition to keyword promotion.
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1. Begin promoting before the launch
We recommend that you test the application before launching it. You can complete the following tasks with the assistance of testing:
● Introduce the product to the audience.
● Increase loyalty
● Learn about the application's bugs and missing features.
2. Make the Most of Social Media
More than ever, social media pages are an excellent source of traffic. They offer a straightforward and relaxed method of communicating with your target audience. This is where you can post engaging content regularly and keep your audience up to date on the latest product developments. Remember that your social media accounts should indicate that you have a mobile app, along with download links.
3. App store optimization
App store optimization (ASO) is the mobile app marketing equivalent of search engine optimization (SEO). ASO, like SEO, is
an ongoing process that necessitates constant testing and measuring to increase visibility and app downloads. ASO aims to get your app to the top of the app store search results.
4. Post information on forums and blogs
Look for forums and blogs where your target audience might hang out. Prepare an article that will introduce your application to the audience. Include the following in the article:
● The app's links.
● Details about the app. Specify your app's properties and features.
● Screenshots and icons.
● Contact information, including links to the site and social media public.
The number and dynamics of installs influence an app's position in the Google and Apple stores. As a result, your application must be visible to as many users as possible. The primary goal is to gather a large and high-quality cloud of keywords.
Read more about How to choose keywords for your app.New apps may or may not have keywords for which they can be found. However, you can make them visible for the keywords first. Then, use each of these keywords to promote it. You can find the keywords you need to promote your mobile app using the
Appranking platform. Use
AppAds' Smart Campaign tool for that.
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6. Ask users to give your app ratings & reviews
You may recall that ratings influence the placement of applications in stores. As a result, incorporate offers to evaluate and comment on the product into the app's interface. The following pointers will assist you in improving your grades:
● Prompt the user to rate the application before closing it or after completing a series of successful actions.
● Don't display a reminder every time you launch the program.
● Smartphone and tablet users are constantly busy. As a result, in reminders, use clear and brief calls to action.
Related reading:How to Buy App Reviews Easily And Safely? Why Your Reviews Were Deleted By App Store & Google Play Store?
7. Gamification
Gamification is a powerful tool for increasing audience engagement. The essence of this method is to incorporate game elements into practical problem-solving. Here are some examples of gamification:
● Assign a rating to users based on the number of completed transactions, the number of purchases, and so on.
● Give out rewards for accomplishments.
● Invite the audience to participate in puzzles and quests.
● Make an offer to take tests.
● Show the task progress bar.
Conclusion
As you can see, application promotion is no different than product or service promotion. Follow these rules if you want to see your application rise to the top:
● Users should find your application useful and necessary.
● Tell as many people as possible about your app — use forums, blogs, and Google/Facebook ads.
● Purchase app installs based on keywords so that users can find your app in search results.
● Improve design and usability, expand functionality, and encourage user activity.
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