Startup App A Boosts Downloads by 116% in 1 Month with ASO & User Feedback - A Case Study in Mobile AI Chatbot App Growth in UK.
The mobile AI market is witnessing a surge in demand for intelligent chatbot apps. Giants like OpenAI's ChatGPT and Microsoft's Bing AI dominate the space with substantial investments and advanced technologies. According to Statista, the global AI market is expected to reach $126 billion by 2025, with chatbot technology being one of the key drivers.
Despite the promising growth, new entrants face fierce competition from established players. User acquisition costs are soaring; hence, startups must leverage organic growth strategies effectively to gain traction.
Downloads increased by 116%, surpassing our initial targets.
The app achieved Top 10 rankings in its category for several key keywords.
Average user ratings improved from 3.5 to 4.7 stars.
User engagement metrics saw a boost with a 50% increase in daily active users.
Our client is a pioneering free AI-based chat app that empowers users to boost their content generation with an intuitive chatbot interface. Despite its powerful AI capabilities, the app struggled as a newcomer against established players.
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As a newcomer in the saturated market,our client struggled to gain visibility. Initial downloads were modest, and user engagement was below expectations.
The primary challenge was to enhance discoverability and entice potential users to download the app without inflating the marketing budget.
Objectives:
ASOWorld's professional team started with an in-depth ASO analysis of our client, identifying high-search-volume keywords relevant to the app, such as "ai chat," "ai smith," and "ai assistant."
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After comparing with several similar competitors, they selected keywords with high relevance, moderate competition, and high search volume, and incorporated them into the app's title and key information fields to enhance its visibility in the app store search results.
Reviews are the most direct way for users to understand an app, which directly influences their decision to download it. Therefore, App A needed to explore user feedback, address issues in the user experience, and improve the overall quality of the app while encouraging users to leave positive reviews.
The app had only a few dozen reviews, including some prominent 1-star reviews:
-"Ever since updating to iOS 17, this app frequently pops up update notifications even though I'm on the latest version."
-"I had to wait forever after entering prompts to get feedback..."
Our team analyzed the negative reviews and summarized the reasons for user dissatisfaction based on feedback:
Through continuous communication with the app's development studio, the issues raised in user feedback were addressed and have received positive reviews in recent updates.
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This case study demonstrates how a newcomer in the competitive mobile AI market can achieve significant improvements through meticulous ASO strategies and proactive response to user feedback. In a short period, our client successfully enhanced its market performance, laying a solid foundation for future growth.
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