UK Marketing Case Study: How We Helped An E-learning App Boost ROI By 20% with ASO?

The digital world is constructed from code. There is a high demand for courses as more and more professionals realize the value of coding. So the main character of our case study today is an e-learning app. With the efforts of our ASO World team, the ROI of this app has increased by 20%, also their app installation has boosted by 100% in 2 months.

Story

Our customer is an online education business that specializes in engaging and interactive coding instruction (The e-learning app's name remains anonymous here to protect the privacy of our customers). Their goal is to equip coding enthusiasts with research-supported learning methods and award certificates that help them land jobs. Both Android and iOS users can download the app. We found one of its competitors in google play to better present our content today.



Since its 2019 debut, this app has grown to include more than 22 million users worldwide. But as it was the very beginning of their promotion program, they don't have a large budget. Also because of the company size limitation, they find ASO World, a really professional team with a reasonable price but an efficient output of app promotion. If you have the same concern as our customers, the ASO World team might be a very nice choice for your app business. 

Challenge

As a bootstrapped business, they sought a solution that would offer variable pricing to meet their demands, deliver the best ROI, and reduce their overall cost of ownership. They also needed to increase memberships since it is a freemium service with a subscription-based business model. Our customers have made their own claims about their existing problems:
● Optimizing APP product page by using ASO service to increase app installs.
● Increasing positive ratings and reviews to get more targeted users.
● Advancing and guaranteeing keyword ranking to drive user acquisition and organic downloads.

Working with the ASO World team, they require that their demands need to be achieved within 2 months.

Solution

To address these challenges, our customer uses a number of ASO World tools we offered on the dashboard(register the free account and log in to find them). With many new features planned for deployment in the coming months, the team will be updating its App Store and Play Store metadata to notify store visitors of the app's new features. 

Keyword optimization process

1. Keyword install

The Keyword Brainstorm List from the ASO World team is the first step in the keyword optimization process. Buy app installs, downloads per month to optimize off-metadata on the app product page and drive the app ranking on the app store, the app's current ranking for certain keywords, and installs are among the KPIs that the team has determined as being of the utmost importance. The ideal keywords are those that relate to the new target market, with a particular emphasis on the new shop user segmentation.

The team also assesses each phrase's potential for conversion: if the app ranks highly for a term that only results in a small number of installs, that keyword is not seen as significant. This e-learning app may assess how well its keyword strategy is doing in comparison to those of its rivals using ASO World's keyword research tools. This is crucial in order for our customers to compete with other apps that target the same keywords and provide similar services.

2. Not generating enough traffic Keyword analysis

To address the issue of low-traffic keywords impacting market share, we increased the density of 20 keywords from 2 different sub-fields by 3% and replaced keywords showing low relevance and traffic with ones with greater potential keywords. We also published selling propositions and highlight more important features on the visual assets of the app page.

3. Constantly update and monitor ranking changes

App store optimization is a long-term process that requires careful tracking of keyword indexing and continuous optimization. We monitor performance daily and prepare regular app store optimization updates accordingly. Update and optimize on-metadata (to view detailed guide: What About Google Play Store ASO And Its Keyword Optimization), modify app name, subtitles, and description. Distributing important keywords to these places is accompanied by a 4-5 point improvement in in-app ratings and an increase in the content of app reviews that contain keywords.



Click "Learn More" to drive your apps & games business with ASO World app promotion service now.

App product page: Description and Screenshot optimization

1. Description

By our research, a detailed description can boost app conversions by 20%. With ASO World's ASO tools, our customers get an app description creation with promo content and keyword optimization.

2. Screenshot

In our research based on several top e-learning apps, two of the apps in our analysis used only three screenshots. Keep in mind that most users don’t scroll through the screenshot gallery after the first impression, and only a small percentage of those who only scroll through screenshots will reach 5+ screenshots. As an app marketer, the most important thing in your screenshot library is to communicate the most important e-learning elements.

App reviews and app rating optimization

Positive app reviews with useful content will impress new visitors with a good experience, 4~5 app ratings also improved a very well downloads conversion rate, helpful for game user acquirement. We used ASO World's high-quality app reviews and rating service to drive the app's optimization works. Within 2 months, the review of this app has increased from 4.1 to 4.8, which brought a huge augmentation of app downloads by 200%.

Result

A new user journey helped double the registration rate for our customers. Since integrating with ASO World, their subscription ROI has increased by 20-25%. Remember, ASO is not just about keyword optimization and screenshots, it’s about optimizing everything. You need to improve the user journey from accessing the product page to successful app installs.