UK Marketing Case Study: How to Promote Comics Apps

Like with some other exercises, perusing funnies has changed from magazines to portable applications. Today is about funnies applications and on the off chance that you own this sort of application you will be happy that you read our blog. We mean to make a rundown of the best approaches to introduce your item before your crowd via an app development company

Business model

First of all, you need to find the best way to monetize your comics apps. While analyzing the other apps, we noticed that these apps are listed in a special category on Google Play Store. In contrast, on the famous Apple App Store, comics apps are listed in Books as well as inside the Entertainment section.

So, we will advise you to monitor and examine both Books and Entertainment categories to get the desired results. Furthermore, we observed that some comic apps focus on providing the wanted comics while some mobile applications have a lot of different options for creating a great adventure for users.

After conducting thorough and deep research, we can say that subscription is the most common and used paying model for comic apps on both the app stores. However, the app charges are not the same and vary according to their features and solutions offered.


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How you can promote comics apps

As mentioned above, the market for comic apps is somewhat limited to the other types of apps. This is because not all users download or use comic apps neither developers target all sorts of users.

The point here is to utilize intelligent methods to entice people willing to read comics through an app. So, here are some practical and straightforward ways that will help you promote your comic app.

New experience

How about we make this one understood! Utilizing cell phones for perusing funnies has various focal points. Above all else, clients can open them whenever and anyplace. Furthermore, they additionally can impart their impressions to different fans.

Thirdly, this computerized climate is the ideal method to take this movement to the following level. Adding sounds and other enhanced visualizations causes clients to feel that they are important for the activity.

The facts demonstrate that you need to keep up the center of funnies however nothing stops you to improve your involvement with requests to pull in an ever-increasing number of clients.

Consistent app icons, titles, images & headers

Brand recognition is a vital part of any marketing campaign. When promoting an app on social media networks, the importance of brand recognition gets doubled, and every minor details count. Here we will advise you to use a consistent picture, app icon, and headers as all these things leave a mark on users.

It may sound simple and obvious, but a lot of people fall flat when it comes to these minor details. Furthermore, try to use one image for your app store, website, business cards, and social media accounts to improve the brand’s credibility.

Moreover, you will come across many studies that state that you should use an attractive and professional photo as your profile pic. However, this does not apply to the comics world, and you can be creative here. You can use a vector photo, a self-portrait, or any other image that looks unique.

Besides, don’t change your profile pic frequently as it is a part of your brand. Try to promote your comic app wherever possible such as in your profile photo, posts, header/cover image, across all the popular social media platforms.

These things are part of a promotion, so don’t take them lightly when promoting a new app or starting a marketing campaign.

Manage your collections

It is a well-known fact that comic lovers like to keep their comic collections organized. So, you need to ensure that your mobile app provides them an easy to manage their groups.

Similarly, think about offering them some innovative ways to view and store the comics. You can do many things to make their experience smoother, such as adjusting the brightness and providing them flexible options that make the right reading environment. Similarly, it will enable them to highlight their favorite titles or share their thoughts and feedback about the comics.

Additionally, it would be best to allow them to view the comics in multiple file formats and the options to protect their comic collections via a password. Further, enabling them to download the comics for later reading or without a working internet connection is helpful.

These are some simple demands that you can fulfill and promote your comic app in a better way. Moreover, these features will leave a remarkable impression on your users, and you can quickly transform them into loyal users.

Don’t forget comics fans

We stated earlier that you need to provide all the things that the target audience needs and demands. But how will you know which features will impress users? There is a significant difference between offering the most attractive app and filling it with all sorts of impractical options.

The key here is to discuss the matter with your target audience. Find an appropriate way to connect with them and try to personalize their whole experience.

The only thing that almost all comics fans like to do other than reading and collecting the comics is to talk about comics. Take part and remain active in online discussions and, if possible, visit relevant events to meet and greet your users.

Moreover, you can collect their email addresses or social media account details and send them to personalize messages as per their preferences. Developing a community around your new comic app is ideal for knowing user needs and obtaining their feedback about your app.

Just like Marvel, the popular platform rewards its users against their specific actions. Remember that this trick works for all regardless of the brand name and size.

Unlimited entertainment 

It is extraordinary to offer a natural application yet this is just a little piece of your whole system. After you load it will each one of those highlights needed by your clients you need to accomplish something else.

For funnies fans, it is essential to have an amazing library and different choices to browse. This will persuade them to address that fixed cost you set for a month-to-month or yearly membership to get all that they need. This technique isn't for those clients who open your application from time to time. 

All things considered, it will be exceptionally invaluable for steadfast clients who are consistently there, looking for the most fascinating titles. This will help them set aside cash since they won't need to pay for each issue.

Promoting your app on groups, forums, and communities

The condition is extremely sensitive in this case. This is because most comics groups on various platforms are loaded with different spammers. So, you need to be extra careful when promoting your mobile app in such groups.

There are various spammers out there, and all of them are a threat to your new comic mobile app. Online communities and groups filled with spammers are useless from a marketing perspective. Neither of these groups will bring you, new users.

Most users of such groups don’t care about the community and don’t give anything to the community. Try to find people and artists that are also searching for their audience and collaborate with them.

Most online groups and communities allow you to introduce yourself when you join them, but many don’t allow you to use their group for promotion and marketing.

Usually, these are nice people that invest their precious time and energy to run the group and keep them clean and beneficial for everybody. Here you can try promoting your new comic app.

You can do that in multiple ways. The first way is to follow the rules. Start by introducing yourself, connect to others, be helpful to the community, and soon others will notice you for your good karma. The process works, but it takes time.

The other way is to create and define your own rules by building your community. And this is the best way to promote your comic app. Other than these two, we don’t recommend any other option.

Moreover, you can also use these two ways together. This is because there are several groups and communities that allow promotion on specific days. Then you can easily find Discord servers that have dedicated channels for marketing and advertising.