Strategic ASO propelled a Saudi financial app to +292% downloads, improved keyword rankings by 63%, and enhanced user ratings, showcasing ASOWorld's expertise in app growth in UK.
The Middle East, North Africa, and Pakistan (MENAP) region are experiencing a significant surge in fintech innovation, with the sector expected to triple in value from 1.5 billion in 2022 to 3.5-4.5 billion by 2025. This growth will elevate fintech's share in the overall financial services industry from 1% to approximately 2.5%. The region has seen a substantial increase in investments, with a focus on countries like Saudi Arabia, Egypt, the UAE, and Bahrain.
New fintech companies are diversifying the landscape, offering a broad spectrum of services, and the region's strong economic performance sets the stage for continued fintech expansion. The MENAP region is poised to become a fintech powerhouse, with ample room for growth and innovation.
⚡ Middle East Fintech 2023 Report
The ASO campaign yielded significant results:
Our client, a revered financing app in Saudi Arabia, revolutionizes the finance management experience. They have harnessed the latest fintech advances to offer an unparalleled experience in exploring, applying for, and managing financing programs.
The client approached us with clear goals: enhance keyword ranking, increase app installs, and boost category ranking in the app store.
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To materialize the client's ambitions, we faced several challenges:
Our strategy was to meticulously select high-quality keywords, establish a daily rating improvement plan, and utilize keyword installs to augment visibility.
We started by identifying the 50 most popular keywords relevant to the client's app. These keywords were carefully chosen based on their popularity, relevance, and competition level to ensure they could drive high-quality, targeted traffic to the app.
Leveraging FoxData, an advanced marketing data platform, we embarked on a data-driven keyword discovery process. Utilizing its smart recommendation and competitor analysis features, we enhanced the efficacy of our keyword selection to ensure optimal results.
Improving an app's keyword ranking boosts its visibility in search results, leading to more organic downloads. This increase in downloads is a key factor app stores use to determine category rankings. Additionally, higher keyword rankings can improve user engagement and result in more positive reviews, further influencing category rankings. As the app becomes more popular, it gains a competitive edge, attracting even more downloads.
This creates a positive feedback loop where better keyword rankings enhance category rankings.
We recommended a steady approach, targeting 50 installs per keyword daily. This number was determined to be optimal for organic growth without triggering app store algorithms negatively.
To complement our ASO efforts, we suggested synchronized ad campaigns on social media, Google Ads, and Apple Search Ads. This multi-channel strategy would enhance the perceived organic growth and support the keyword install efforts.
Recognizing the impact of ratings on app visibility and credibility, we implemented a daily plan to secure ratings, aiming for several hundred each day. This would improve the app's average rating and appeal to new users.
This case study exemplifies the transformative potential of a strategic ASO campaign. By integrating targeted keyword installs with a comprehensive marketing strategy, we significantly enhanced the app's visibility and user base in a competitive market.
Our success with this financial app underscores the power of ASO in driving app growth. As experts in the field, we are committed to helping our clients navigate the complex landscape of app store optimization. If you're looking to elevate your app's presence and performance, ASOWorld is equipped with the knowledge and experience to deliver results. Contact us to unlock your app's potential and dominate the digital market.
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