SEO Backlink Strategies: How to Improve App Traffic and Brand Awareness
In the mobile game market, more and more developers are using IPs from the movie, anime and game sectors that are highly recognizable in UK.
Takeaways:
The mobile gaming industry is witnessing a significant rise in IP-based games, capitalizing on the popularity of established TV shows and movies. According to industry reports, IP-based mobile games are experiencing substantial growth, attracting a large and engaged user base.
IP based mobile game user scale exceeds 150 million
"Recently, the "2020-2021 mobile game IP market development report", data show that: in 2020 IP adaptations of mobile game revenue for the first time more than $15 million USD, while the core users more than 150 million."
In the mobile game market, more and more developers are using IPs from the movie, anime and game sectors that are highly recognizable.
With Apple's new IDFA regulations, IPs are likely to become even more important than in the past, as they help handheld titles attract new players.
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Many of the same type of IP based game on the market, its market performance is not the same, CP after all the hard work to get IP, how should the IP value to the maximum?
Industry insiders believe that under the premise of guaranteeing product quality, it is necessary to strengthen close cooperation with channels, refine the operation of IP products and enhance the value of IP, which is a problem that must be faced by any game product that wants to succeed in the future.
Deep cooperation with channels includes targeted promotion, data monitoring, thematic activities, offline activities, etc., to help IP and users deep links.
This three-dimensional promotion, marketing activities and location recommendation can stimulate and help the game to improve its overall performance.
Although the game relies on familiar content can win the participation of a large number of nostalgic elements, but filled with a variety of cool dumping technology, content-rich game army, only rely on sentiment is far from enough, not to mention the level of young players today aesthetic straight up, but on this point of technology, nostalgic elements are also practiced by rookies to a high level.
Therefore, it is necessary to do innovation on the basis of the original. To be innovate, first of all, we must deeply understand the essence of the game IP, an excellent game IP, is never a marketing tool that can be recklessly extracted value, but needs to be operated to incubate the value-added fine content.
Explosive game IP may be extremely popular for a while, but after a few years, months or even weeks, it will appear to be collectively forgotten.
It is because there is a major IP, so in marketing, channel paving is especially important.
On the one hand, when the game is launched, the only way to hit the players' hearts in one fell swoop is to build momentum on the platform with the most public opinion; on the other hand, multi-channel promotion can bring more discussions under information dispersion.
The most important thing is that in the communication, the audience should be screened according to their age, first of all, they should be the first to be close to the old players of that era, based on their existing payment ability as well as word-of-mouth communication, which can ensure both the game's sound volume and the realization.
At present, many IPs are created and promoted through movies and TV, stars and internet celebrities bring their own traffic, through them, users' attention will be attracted to them.
Of course, there is also the video platform which is hot nowadays, through influencer to introduce or personally experience the game IP, which may be more direct than the stars, and the price is also suitable.
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