UK Marketing Apps Without Trader Status Face Removal from EU App Store After February 17

Starting February 17, 2025, applications on the App Store in the European Union (EU) must comply with the European Union's Digital Services Act (DSA) by declaring their trader status. Apps failing to meet this requirement will be removed until their trader status is verified.

What is Trader Status?

Under the DSA, a trader is any individual or entity engaging in commerce for professional purposes, including app distribution.

Developers must assess their status based on revenue generation through in-app purchases or advertising, commercial interactions with consumers, VAT registration, and professional app development.

Non-traders must inform EU consumers that certain consumer rights won't apply.

>>> New EU Trader Status for App Store Updates

What Apple Requires to Do about Trader Status?

Account Holders or Admins in the Apple Developer Program must provide compliance information via App Store Connect.

This includes verifying contact details such as an address, phone number, and email. Apple will verify and publish this information on the App Store product page for visibility in all 27 EU territories.

How to Comply with the EU Trader Status Requirements?

Developers need to enter their trader status by February 17, 2025. Here's the process for compliance:

Information Submission

Account Holders or Admins in the Apple Developer Program need to enter the necessary compliance information via App Store Connect.

This includes verifying contact details and providing documentation to confirm business identity.

For organizations, the D-U-N-S Number address will be displayed automatically.


(Source: Apple Developer)

Verification and Publication

Apple will verify the trader information provided. Once confirmed, this data will be published on the App Store product page for visibility in all 27 EU territories.

Developers can manage their trader status for each app individually.

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What are the Impacts for Developers?

Failure to provide or verify trader status by the deadline will result in app removal from the EU App Store.

Developers should ensure all required information is accurate and submitted promptly.

The European Commission has issued guidelines to help developers understand their obligations under the DSA, and legal counsel is recommended for those uncertain about their status.