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Let's take a look at the highlights of this WWDC2023! in UK.
Apple will hold its annual Worldwide Developers Conference (WWDC2023) on Mon, Jun 5, 2023 - Fri, Jun 9, 2023, and this event will be held online, and it will announce its upcoming products!
And this time, Apple introduced the new MacBook Air 15, Mac Studio, Mac Pro, and of course the system upgrade functions of iOS 17, iPadOS 17, WatchOS, etc.!
Let's take a look at the highlights of this WWDC2023!
You'll dive into the following topics:
iOS 17 has numerous quality-of-life enhancements, and the iOS 17 developer beta is currently available for download.
>>> iOS17: Latest Software Development Kits for iOS Developers
This time, Apple has updated various functions on its devices, including Siri, AirDrop, FaceTime, and Contacts, while also introducing new features such as Live Voice, Name Drop, and Standby Mode:
Phone: Now offers the ability to join Contact Poster, allowing users to customize their own caller ID screen.
Live Voicemail: Incoming voicemails can be converted into text, giving users the option to read the message before deciding whether to answer the call.
FaceTime: If your friend is unavailable, you can send them a message and even record a video to communicate with them.
iMessage: You can immediately return to messages you haven't read, convert voice messages into text, and swipe right to reply to messages. At the same time, the Check In function is added to let family or friends know that you have returned home safely.
AirDrop: Added the NameDrop function, you can exchange mobile phone numbers or emails by approaching the mobile phone, and it can also be used by approaching the Apple Watch. AirDrop is no longer restricted by distance. If you leave your friend but still perform AirDrop, it will continue to send through the network now, so you don't have to worry about failure anymore!
StandBy: When the lock screen is placed horizontally, more content will be displayed, including time, date, temperature, alarm clock, and various styles, even as an electronic photo frame.
Siri: "Hey Siri" also becomes "Siri" achievement can be used, no need to shout the word "Hey".
Two features highlighted in iPadOS 17: Interactive Widgets and custom lock screen.
At the same time, iOS Live Activity, Health App, and integrated PDF function in Notes are added. iPadOS 17 in disguise allows the iPad to add more iOS features.
The 15-inch MacBook Air features a spacious 15.3-inch Liquid Retina display, the performance of the M2 chip, up to 18 hours of battery life and a six-speaker audio system.
The Mac Studio is powered by the highly advanced M2 Max and the new M2 Ultra processors, providing a significant boost in performance and improved connectivity, all packed within an elegant and compact design. It offers remarkable speed, surpassing the most powerful Intel 27-inch iMac by up to six times and outperforming the previous-generation Mac Studio with the M1 Ultra by up to three times.
With the M2 Ultra variant, the Mac Studio boasts a remarkable unified memory capacity of up to 192GB, surpassing even the most advanced workstation graphics cards.
This abundant memory allows the Mac Studio to effortlessly handle heavy workloads that would overwhelm other systems, making it an ideal choice for demanding tasks and resource-intensive applications.
The Mac Pro now features the M2 Ultra processor, delivering up to 3 times faster performance than previous Intel models.
With up to 192GB of unified memory, it completes Apple's transition to their own chips, offering the most powerful and practical Pro product lineup in Apple's history.
MacOS Sonoma, named after California's renowned wine region, enhances widget functionality in line with the WWDC theme. The update introduces a gaming mode that prioritizes CPU and GPU performance for improved frame rates, along with reduced latency for wireless controllers, speakers, and headsets to enhance immersion.
Apple is also supporting game developers with game dev kits, Metal 3, and the exciting news that Hideo Kojima's masterpiece Death Stranding will be available on Macs later this year. Kojima expressed enthusiasm for bringing future titles to Apple platforms during the WWDC presentation.
For business users, Mac improves videoconferencing with an overlay displaying slide controls during presentations. New gesture-triggered reactions, such as ticker-tape falling to convey congratulations, have also been introduced.
PassKey, Apple's end-to-end encrypted password chain technology, can now be shared with contacts who can edit and update passwords for collaborative use.
Safari receives security updates, including a locked browser window during private browsing mode and separate profiles for work and personal use, ensuring distinct accounts, logins, and cookies.
In the future, your iPhone calls or FaceTime will be transferred directly to Apple TV. In addition, AirPlay has also added the AirPlay in Hotels function.
The dial of Apple Watch is completely redesigned, and it will change according to the weather and time! The new watch face includes a Snoopy design, and Snoopy will also interact with you according to the weather and time.
The Apple Vision Pro is Apple's high-end AR and VR headset, combining familiar Apple interface touches with a unique operating system that blends elements of iOS, MacOS, and TVOS.
Featuring a sleek design, 4K resolution, and immersive sound, it's powered by an M2 chip and R1 chip for minimal lag.
The VisionOS offers seamless interaction, with EyeSight for privacy and Optic ID for secure authentication. It supports multitasking, spatial photography, and hand motions, redefining spatial computing.
* Priced at $3,499 (256GB), the Apple Vision Pro is set to start shipping in early 2024.
>>> Everything You Should Know about the Upcoming Apple Vision Pro
Through observation, we found that Apple has "quietly" adjusted the "App Store Review Guidelines".
After comparison, the changes in the "App Store Review Guidelines" are not many, but two of the new contents are worth paying attention to.
🔸 2.5 Software requirements
"2.5.18 Display ads should only be served within the main binary of your app and not included in extensions, widgets, notifications, keyboards, watchOS apps, etc. Ads displayed within an app must be consistent with the age rating of the app.
Users should be allowed to view all information used to direct them to this ad (without requiring the user to leave the app), and should not involve targeted or behaviorally targeted ads based on sensitive user data.
Sensitive user data includes health/medical data (such as data from the HealthKit API), school and classroom data (such as data from ClassKit), or children's data (such as data from apps in the children category), etc.
Ads that interrupt or block the user experience must clearly indicate that they are ads, must not manipulate or trick the user into tapping them, and must provide an easily accessible and clearly visible close/skip button that is large enough for the user to easily Remove the ad.
Apps that contain advertisements must also provide functionality that enables users to report any inappropriate advertisements or advertisements that do not correspond to the age rating of the app."
🔸 4.1 Plagiarism
"Please come up with your own ideas. We know you have great ideas, so bring them to life. Please do not simply copy popular apps on the App Store, or just slightly modify the name or UI of other apps, and use them for your own use.
Not only does doing so risk intellectual property infringement claims, it makes navigating the App Store harder and unfair to your fellow developers.
Submitting an app that pretends to be another app or service is considered a violation of the Developer Code of Conduct and may result in the developer being removed from the Apple Developer Program."
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At present, Apple has released the iOS17 developer beta version. In the beta version of the App Store, we have also found some changes, but it is not ruled out that it will be adjusted later.
Change 1: The [Current Bestsellers] section in the game tab has been moved up
In the App Store of the iOS16.5 system, there is a [More Games You May Like] section between the [Free Games Ranking] and [Current Bestsellers] sections in the game tab, while in the iOS17 developer beta version of the App Store Among them, the [Currently Best Sellers] section closely follows the [Free Games Ranking].
Change 2: The [Free App Ranking] section in the App tab is moved up
In the iOS17 developer beta version of the App Store, the weight of the [Free App Ranking] section has been strengthened, moved up one place and closely followed by the [30 Apps Everyone is using] section, while the [Popular App section] in iOS16.5 disappeared.
The above is the summary of Apple's WWDC2023. Which new product are you most interested in?
Facing the arrival of iOS17, what kind of opportunities and challenges will it bring to app developers or app marketers? Please look forward to ASOWorld bringing you more consultation and guidance!
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