UK Marketing App Growth Hacking: How To Utilize Promotional In - App Purchase Boost Your ASO KPIs?

With more than 2 million new apps and games released in 2021 alone, your app is constantly fighting for your users' attention. This explains why app store optimization has become a top priority for app marketers.

The traditional approach we know about app optimization metadata optimization is no longer enough to make your app appear at the top of the store rankings. But at the same time, the app store is constantly developing a variety of new features in order to be able to push valuable apps to customers, and through the right methods, these features can fully help your app grow.

A new feature in the Apple Store is the Promotion in-App Purchase (PIAP), which allows users to browse apps directly on the App Store and make purchases immediately, even before downloading your app.

Why would this new feature work particularly well for your ASO? That's because they appear in several different places on the Apple Store: in your app page, in search results, or in the Today, Games, and Apps tabs. They provide a window display for your list that you can choose to use to showcase content that was previously only found in your app.

How promotional in-app purchases support your ASO strategy?

Before developing a PIAP strategy, keep the following in mind:

• Each app can promote up to 20 different in-app purchases, which means you can showcase many of your app's products or subscriptions.

• If you have more in-app purchases you want to promote, you can prepare your in-app purchase cards in advance, get them approved by Apple, and wait for seasonal opportunities to swap them out.

This gives you the flexibility to change in-app purchases on your product page at any given time based on your business needs, such as a limited-time promotion for upcoming Valentine's Day.

Promotional in-app purchases allow you to showcase your app and its features in a more impactful way and are a great way to encourage your app to monetize. They include useful features that can help you increase your app's visibility and conversion rate.

What we do for your app growth?

Improve visibility of your app

PIAP allows you to associate more keywords with your app in the algorithm. Each PIAP includes:

Promotional Images – appear on your App Store product page; if your content is recommended, on the Today, Games & Apps tabs; and can appear in search results.

Display Name – Can contain up to 30 characters and should be as clear and understandable as possible.

Description - It helps you highlight the benefits of each product, up to 45 characters long.

Both names and descriptions are searched for keywords, which means they can help you expand and strengthen the number of strategies and related keywords associated with your list. Additional keywords mean broader reach, can help your app rank higher in the App Store, and fundamentally increase its visibility. By the way, ASOworld can provide you with a keyword install package service that can help you quickly improve your ranking in the app store.

Increase your app's conversion rate

Your in-app purchase card can be used as an extension of your store listing and provide your users with more information about your app's products. That said, the users involved are more likely to learn more quickly what your app is because you have more room to tell the whole story.

Help your app monetization

Not all users will be interested in the promotional in-app purchases themselves, but that doesn't mean PIAP cards can't help them discover your app and encourage them to explore more with the right ideas. In fact, PIAP can help you divide users into high-intent super users (users who download PIAP from the App Store) and others who may need more compelling efforts to buy products, start free trials, or subscribe.

Four tips for implementing PIAP in your ASO strategy

• Analyze your niche

• Keyword Optimization

• Creative Asset Optimization

• App reviews & ratings optimization

Analyze your niche

Whether your competitors do it or not, it's worth testing PIAP to see which messaging and price points will convert your users in the most efficient way. If you're new to the App Store and have multiple competitors offering PIAP, keep an eye on their products and prices for inspiration. They may have tested their price, which can save you valuable time and effort that you would normally have to spend in the trial-and-error process, and can help you better customize your product.

In addition, any in-app purchase triggers a prompt from the App Store to let your potential users download the app first. Why is this important for your keyword rankings? The algorithm will still associate your app's downloads with keywords used in your search, so it will treat them as relevant keywords for your algorithm, increasing your visibility and overall ranking.

ASOworld provides you with keyword search and keyword install services, if you want to get a quick increase in traffic, you can subscribe to our service to effectively improve your app rankings, thereby facilitating users to download your app.

Creative Asset Optimization

On your app product page, promotional images are displayed above the screenshot, making it the first visual element of the app that users see. So make sure your promotional images tell the story about your app, otherwise, your audience won't be able to see your product at first glance. Keep in mind that your promotional image can't be too similar to your screenshot or icon, as it won't be approved by Apple.

Maybe you're better at app development and troubled by these creative ideas, ASOWorld ASO service may be your good choice.

App reviews & ratings optimization

A large number of positive reviews and high-quality ratings will increase the user's trust in your app, and in the process of user decision whether to pay for your app, positive reviews and ratings will definitely greatly strengthen the user's willingness to pay.

In addition to actively pushing notifications of reviews to users, you can also choose the guaranteed review service or just buy app reviews & ratings on the ASOworld platform. Some of our users also will buy app reviews and ratings to improve the negtive content or low ratings on the app store product page.