UK Marketing AI Writing App Case Study: 5x Uplift Organic Traffic with ASO Solution

With the development of artificial intelligence (AI), AI writing apps are becoming a trend. These apps leverage deep learning technology to provide features such as spell checking, chatbots and automatic tweet generation, which promise to significantly reduce the time it takes to write manuscripts.

While these tools can improve articulation and vocabulary selection, human input is still required for analysis and narrative. In a recent experiment, GPT-3, an AI language program developed by OpenAI, performed on par with humans on a writing task, but was criticized for using vague language and a lack of strong narrative.

Despite some limitations, AI tools are becoming increasingly powerful at improving sentence fluency and structure.

In this case study, we will discuss how an AI writing app increased organic traffic by 5x by implementing ASO strategies.

App store optimization(ASO) results

The app's success can be summarized in the following points:

• Enhanced keyword rankings: The app's rankings for targeted keywords witnessed a substantial improvement, leading to increased exposure to potential users searching for similar apps or functionalities.
• 5x more organic traffic: The app experienced a remarkable five-fold increase in organic traffic, driven by improved visibility and higher rankings in relevant app store search results.
• 2x uplift in daily downloads: The app witnessed a remarkable surge in daily download volume, jumping from a mere tens to hundreds of downloads.

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App story

Our Client is an exceptional AI writing app that aims to cultivate a devoted user base within the highly competitive categories of writing apps and productivity apps. The company's primary objectives were to attract high-caliber users, generate installations, and enhance awareness of the app's immense advantages while operating on a limited budget.

App store optimization(ASO) challenge

The primary challenges of the ASO campaign were as follows:

• Increase organic traffic to the AI writing App.
• Enhance visibility and rankings in relevant app store search results.
• Improve user engagement and retention rates.

App store optimization(ASO) solution

Keyword optimization

In-depth keyword research was conducted to identify relevant keywords and phrases with high search volumes and moderate competition. These keywords were strategically integrated into the app's metadata, including the app title, subtitle, description, and keyword field.

⚡ Here offers a complete guide to App Store Optimization (ASO)

With the help of our data analysis tool Appranking, the keyword optimization function can help us do metadata analysis.

By dismantling the keywords that appear in the title and subtitle, we can see the search volume and search results. The higher the volume, the higher the visibility of the app in the app store. But please remember not to blindly pursue keywords with high volume, and beware of the opposite effect.


Remember! Knowing your competitors' keywords is critical.

Related reading: ⚡ How to Conduct Competitive ASO Keyword Optimization Analysis



Our client wanted to increase app downloads quickly. Collaborated with the ASOWorld team to complete the initial keyword research and competitive product research, the promotion plan combining package installs with keyword installs got a good start, which provided great help in generating ASO results.

It has been verified that the keyword ranking and app visibility have been significantly improved in a short term.

It's time to use our ASO report to evaluate the effectiveness of your first phase of ASO optimization.

Social media marketing

As we all know, the popularity of AI topics has been increasing on social media. So we tried the following social media marketing for this app.

Firstly, we chose primary social media platforms. Based on the target audience research, select two primary social media platforms where your target audience is most active and engaged, such as Facebook and Twitter.

Then, we created an engaging content:

• Educational content: Develop a content calendar with a mix of educational content, writing tips, grammar rules, and content creation strategies. Publish one educational post per week on each platform.
• Feature highlights: Regularly showcase the key features and benefits of your AI writing app through visually appealing graphics and videos. Post feature highlights twice a week on each platform.
• User-generated content: Encourage users to share their success stories, testimonials, or creative work generated using your AI writing app. Share user-generated content once a week on each platform.
• Engage in conversations: Monitor relevant hashtags and join conversations related to writing and content creation. Respond to comments and questions from users, providing valuable insights and support.

Social media marketing has had a huge impact as a result of our joint efforts.


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Conclusion

By implementing a comprehensive ASO strategy, the careful optimization of app metadata, integration of targeted keywords, and attention to visual appeal resulted in improved visibility, higher rankings, and enhanced user engagement. The AI Writing App achieved remarkable success, 5X uplift, in increasing organic traffic.

If you still don't know how to perform specific ASO operations, you can choose ASO services, and our team will provide you with one-to-one professional guidance.