UK Marketing Advance ASO Strategy: How Could You Test & Visualize New Metadata On Apple Store & Google Play?

Google Store and Apple Store can have very strict restrictions on new metadata uploaded to the console, the creative needs a specific size, and you need to wait for the new version to be approved before you can see it. This process can be lengthy and doesn't leave you much room to make mistakes or quickly test different versions.

So for new metadata uploaded to the console, you need to have an accurate grasp of their quality, preferably with an app page preview before uploading. As a result, high-quality metadata can attract more target users, bring more downloads, and improve the conversion rate of your app.

Preview your app page

App Page Preview allows you to see how your app pages will look on a real iPhone X without submitting anything to the App Store. Store listing previews do the same thing for app pages on Google Play, visualized with an Android Pixel 2.

The phone emulator displays your app information on one of the latest devices with all the features of the App Store or Google Play. This way, you can ensure that you see exactly what users are seeing on their devices.

This feature allows you to edit every metadata element of your app (title, description, creative, etc.), test new keywords, and instantly preview how the results will look on the App Store or Google Play. We've also developed a preview feature to reproduce specific behaviors in the store - so you can scroll down the app's page or scroll to see more screenshots and reviews.

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Test and analyze as much of your app metadata content as possible

Title, subtitle, promotional text and description for app page preview (iOS), and title, short description and long description for app page preview (iOS) Store listing preview (Google Play). Each element is important and has its own rules and norms. After the update of the App Store, the current requirements for app titles in both the Apple Store and Google Store are 30 characters.

We recommend that you make the most of these 30 characters, and if you don't use them, you can add valuable, competitive keywords to further increase your app's visibility in the app store. If you have some questions, you can consult our ASO experts and choose our keywords install service.

Conduct a real-time search to help you choose the best keywords

Keywords added to your app title are very important to the store ranking algorithm. Therefore, when you add new keywords to your app's metadata, we always recommend checking out other apps that already rank for those keywords. To this end, you can use our real-time search, as long as you register an ASOworld account, you can track the real-time ranking of keywords in our dashboard.

Analyzing real-time searches for keywords in titles can help gauge the type of apps that rank for each word. These are the apps you will be competing with. Is your app more relevant? Is your App Power stronger? Answering these questions will help you assess how likely your app is to rank for that keyword. Of course, other KPIs like volume, opportunity or difficulty should also be considered - don't forget to check them out in our Keyword Tool!

Consider your previous metadata updates

You should also keep previous updates in mind when you test new app versions. That way, you can take inspiration from past titles and see options you've already tried. At the same time, pay attention to the current trends in the app store. Some keywords that were once very popular may still be popular after a while.

Google's ranking algorithm also takes app descriptions into account, so you also need to use relevant and important keywords in your descriptions to increase your app's discoverability.

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Compare app creatives and keep only the best version

A good app icon or screenshot has a positive impact on converting store visitors. Deciding between creative directions isn't always easy, but pre-visualization can really help you avoid mistakes and make the right decisions.

You need to compare the new version of icons, screenshots and videos with the previous visual metadata, and pay attention to how the collapse affects the visibility of the screenshots.

Adjust your creative for dark mode devices

On Apple and Google devices, users can switch their common interface to Dark Mode. It's especially important for app publishers to test and visualize their metadata in dark mode to see how their icons, app previews, and creatives appear in darker colors.

Go one step further and analyze your app information

You should have a deep understanding of the size, rating and category of the app. Based on real-world case studies, we found that every additional MB of an app had a negative impact on conversion rates—users were reluctant to download apps that took up too much space on their phones. Additionally, Apple does not allow users to download apps over the 200MB threshold over 3G. This can dramatically impact your install conversions, forcing users to rely on WiFi connections to download your app.

Your app rating also affects your conversions. Ratings reflect what users think about your app, so it's important that your app maintains a high average rating. You can use our rating and review service to get a lot of positive reviews and high quality ratings.

Conclusion

In order for targeted audience to stay on your app store page for more time and choose to download your app, optimizing visual metadata is a long-term thing. If you are confused about the optimization of metadata, you can consult our ASO experts to experience the ASO service we provide for you, including icon customization, screenshot customization, title optimization, description optimization, etc., which is a comprehensive ASO strategy.