UK Marketing A Practical FAQ Guide to App Rejection Issues and Fixes for iOS & Google Play

Navigating the app submission process can be a daunting task for developers, with challenges like policy rejections, account suspensions, and app removals frequently arising on the iOS App Store and Google Play.

This FAQ-based guide aims to simplify these hurdles by addressing common issues—such as account association risks, iOS 4.3 rejections, and Google Play’s deceptive behavior policies—while providing actionable solutions to help you secure approval for your app.

1. Account Association and Risk Control

Q1: What causes account association issues?

Account association is a frequent trigger for suspensions and often occurs due to reused registration data, such as emails, payment credentials, or phone numbers across multiple accounts. It can also stem from overlapping IP addresses or devices during account setup, as well as similarities in app code, SDKs, interfaces, or legal entities—like shared D-U-N-S numbers on Google Play.

Q2: How to avoid being flagged for association?

Preventative measures include:

• Using different corporate identities and legal representatives.
• Leveraging clean environments: new devices, IPs (preferably residential/static), and network settings.
• Avoiding codebase duplication and isolating data and infrastructure per app/account.
• Steering clear of shared or previously used VPNs, VMs, or cloud build environments.

2. iOS 4.3 Rejection: Common Causes and Solutions

Q3: What does an iOS 4.3a rejection mean?

Q4: How to fix a 4.3 rejection?

Strategies that often resolve 4.3a rejections include:

• Reworking UI/UX to introduce distinctive layouts and interactions.
• Reducing or replacing third-party SDKs with custom-built modules.
• Eliminating copy-heavy metadata. Avoid keywords such as "random chat" or similar triggering descriptions.
• Submitting explanatory appeal emails asking for direct feedback.

3. Deceptive Behavior and Google Play Suspension

 

Q5: What constitutes “deceptive behavior” in Google Play’s policies?

Google Play flags deceptive behavior when apps feature misleading descriptions, images, or functionality claims. This can include fake reward systems promising payouts like "Earn $80 in 50 minutes" without delivery, imitation of system notifications, or keyword spamming in metadata.

Q6: What to do after a policy violation and suspension?

A suspension typically blocks new app submissions, so start by thoroughly reviewing the policy violation notice in the enforcement email. Prepare a comprehensive appeal with evidence of corrections and a clear explanation of changes made. For better outcomes, consider submitting your appeal via email or phone in English, as these channels often yield higher success rates.

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4. App Submission and Environment Best Practices

Q7: How to create a “safe” app submission environment?

To enhance your chances of approval, establish a fresh developer account tied to a legitimate business entity and submit your app from a new device with no prior account activity. Use a unique, original IP address—ideally residential or static—and overhaul your app’s codebase, UI, and domain configurations to eliminate similarities with previous submissions.

Q8: Is using a foreign partner or cloud device safer?

• While foreign partners or cloud devices (e.g., virtual machines or customized Android images) might appear safer, they often heighten detection risks due to shared or emulated environments.

• Physical device isolation, using a dedicated device for submission, remains the most reliable and secure approach.