In this comprehensive guide, we will delve into the fundamental rules and best practices for effectively working with text metadata to boost app rankings and visibility in UK.
The success of an app in the competitive marketplaces of the App Store and Google Play greatly hinges on its metadata, which includes essential elements like the title, subtitle, promo text, short description, and full description.
In this comprehensive guide, we have compiled a set of rules and expert hacks to empower aspiring ASO (App Store Optimization) specialists in crafting highly effective text metadata for optimal app promotion.
This article highlights vital rules for effectively handling text metadata. Understanding and implementing these guidelines are crucial for optimizing app visibility and success.
In the App Store, refrain from using spaces in the keywords field. Instead, separate words with commas, as the system automatically comprehends them. By eliminating spaces, you optimize character usage, ensuring all essential keywords fit within the limited space.
The app title significantly impacts app rankings in searches. To enhance discoverability, place the most important and high-frequency keywords in the app title. Consider forming phrases with words from the title, subtitle (App Store), or short description (Google Play) to rank for a broader range of search queries.
ASOWorld offers a comprehensive keyword dashboard feature, presenting data from various dimensions of your app. This data serves as a valuable reference for optimizing your keywords effectively.
Craft an informative and coherent app title that clearly conveys your app's purpose and features. Ensure that users understand the app's functionality at a glance and are motivated to download it. For instance, Drops' clear and concise title immediately communicates its features for language learning, learning games.
In the App Store, leverage additional localizations to present your app page in users' native languages. Each additional localization grants an extra 160 characters for metadata (30 for title, 30 for subtitle, and 100 for keywords). You can include relevant search queries in another language to target specific countries effectively.
Strategically use misspelled keywords in app metadata if they generate sufficient Daily Impressions. Verify whether the system autocorrects the word and evaluate its search traffic using tools like Keyword Explorer in Asodesk. This approach helps you rank for low-frequency queries.
ASO tools can help you monitor keyword rankings in real time.
Refrain from repeating keywords in the title, subtitle, and keywords (App Store), or title and short description (Google Play), as it does not enhance their indexing by search algorithms. However, you can strategically repeat important keywords multiple times in the full description on Google Play to strengthen their impact.
Certain keywords are automatically indexed by the App Store, such as those related to the app category (e.g., "free games" category includes "free" and "games"). Avoid using such keywords in metadata. Additionally, refrain from adding prohibited keywords, like prices, ratings, or phrases like "App of the Year" in visible parts of the app page.
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For English keywords, the App Store recognizes noun numbers. For instance, "photo" will also rank for "photos." However, in other languages, you must add both singular and plural queries to the metadata if you want to rank for both variants.
App Store and Google Play prohibit using third-party brands and trademarks in metadata. You can use misspelled branded keywords if not corrected automatically, but never include someone else's branded query in visible metadata to avoid rejection.
In Google Play, add keywords related to your brand in the Package name, as it influences app ranking.
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In Google Play, you can select Custom Store Listing to show specific app pages based on users' IP, ensuring localized experiences for different countries.
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Create a description that aligns with your app's category on Google Play, as it affects app positions and promotion through Similar Apps. Use Google Cloud Natural Language to assess keyword importance and category suitability with the Confidence indicator.
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By adhering to these essential rules and best practices, app developers and ASO specialists can master text metadata optimization for the App Store and Google Play. Crafting informative titles, strategic use of keywords, and adhering to platform guidelines will significantly enhance app rankings, visibility, and user engagement.
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