4 Effective Ways to Promote Your New Game For Free in the UK

App marketing is crucial for a new game or app in the UK. Promoting your app drives users to discover, download, install, and engage with it. Various methods exist to market your new app or game. Start by identifying traffic channels and promoting your new game on social media for free.

4 Effective Ways to Improve Your Game’s Visibility:

• Make the most out of social media;
• Promote your app in app stores;
• Acquire target users via a strong website;
• Cross-promote your app to form a closed marketing loop.

How to make the most out of social media for your app marketing?

Reach Out to Influencers or KOLs Relevant to Your Business

Top games gain traction from UK-based social media influencers, climbing charts via targeted exposure. Developers often miss this by not knowing how to find collaborators. For guidance on selecting influencers, check our blog for upcoming details.

Target influencers whose audiences align with your game's content. These KOLs bring loyal followers who value your offering, delivering high-quality UK users for better app downloads and installs.

Foster genuine partnerships for ongoing exposure across current and future apps.

Click "Learn More" to drive your apps & games business with ASO World app promotion service now.

2. Build Social Media Presence

Establish a strong social media footprint to connect with UK users and attract potential customers. Engage by retweeting, following, and liking their content.

Provide value, interact genuinely, and acknowledge comments/shares to grow a loyal following, enhancing app reviews and organic growth.

3. Join Social Media Groups

Participate in UK-focused app developer groups on platforms like Facebook, LinkedIn, Reddit. These boost exposure and provide feedback opportunities.

Value opinions to build relationships, enabling cross-promotion and improved ASO through user insights.

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How to begin promoting your application in app stores and benefit from it?

1. Submit to Multiple Stores

Maximize visibility by targeting multiple platforms, prioritizing Android and iOS for the UK market. Cross-platform development is cost-effective today.

For Android games, submit beyond Google Play to alternative markets with unique features and growing UK user bases, some tailored to regions not fully covered by Play Store.

Popular Android App Markets:

• Amazon   https://developer.amazon.com
• Slide Me   http://slideme.org/developers
• 1 Mobile   http://www.1mobile.com
• Mobile 9   http://www.mobile9.com
• Getjar   http://developer.getjar.mobi
• Mobango   http://developer.mobango.com
• Apptoide   https://www.aptoide.com
• Xiaomi   http://app.mi.com
• Baidu   http://as.baidu.com

2. Boost Your Application Ranking in Google Play and App Store

Optimize elements per app store algorithms to rank higher in UK searches, driving organic traffic, downloads, and installs. Our blog offers a full ASO guide; visit for details or discuss with experts on Facebook.

How to acquire target users by marketing a great website?

1. Create a Simple But Great Website

Build a unique, informative, scannable site optimized for UK users. Integrate promo materials creatively, unlike app store pages.

Checklist elements:
• Game name and icon
• Supported platforms (Android, iOS etc.)
• Game sales pitch
• Call-to-action (subscription form, download button)
• Promotional video
• Social proof (testimonials, user reviews, awards)
• Key features and screenshots
• Support contacts
• Social media links/buttons
• Press kit
• Links to other apps/games
• Mobile-optimized

Include your URL in all promos and emails.

2. Create an Engaging Blog

Add a blog to your site for UK game updates and industry insights. Fun, shareable content can viralize on social media, leading to more downloads.

More content equals greater visibility.

3. Get Blog and Website Reviews

Drive discovery via UK blogs and site reviews.

Provide busy journalists/bloggers with complete press kits/pitches. Use platforms like Medium for easy access.

Spark interest to encourage trials and coverage. Bloggers need pitches; journalists prefer press releases.

4. Create a Promotional Video

Often skipped, a short video (30-60 secs) showcases your game powerfully, boosting UK downloads by demoing without install.

Cross-promote your application, form a closed marketing loop

Once you have other apps and games in your arsenal, cross-promoting your games and apps give you a huge advantage, especially if they have similar target users. It could mean that a free app without a clear revenue model can be a channel for cross-promotion to your money-making apps.

You can also cross-promote through your website, on your blog or email list, within your apps and on social media. You can even cross-promote by sending push notifications but always take extra caution and make them relevant to the users.

For those who are just starting out with only one game in their portfolio, you can try reaching out to other developers with games targeting the same niche as you have. Just make sure that they are not your direct competitors. Offer them a cross-promotion partnership that will benefit you both.

Summary

Many promotion methods exist, but focusing on these strategies yields results. Content reigns; a great game eases promotion.
Prioritize ASO pre-launch and ongoing for UK market tweaks. For paid strategies and tips, follow ASO World blog for reports and insights.
Invest time in these basics for steady traffic. Visibility is tough but solvable - start with a social account today!