Data Monitoring, Analysis & Detailed App Promotion Plan Ensure Successful Mobile App Marketing. Let's Start with App Market Research and User Positioning.
When launching a new mobile app in the UK, focus on Data Monitoring & Analysis and Detailed Promotion Planning. For efficient marketing, conduct thorough market research early, refine user positioning, and select channels that align with your app, optimising for ASO, app downloads & installs, and reviews.
In the early stages of app promotion, the core approach is "Establish Promotion Channels - Data Monitoring - Adjust Priorities Based on Data". The time saved in reaching goals hinges on channel optimisation, tracking metrics like downloads, installs, and user reviews.
The initial phase of app promotion involves numerous details. Organising them is crucial. Research suitable channels for your app, identify main competitors, evaluate their marketing, and assess available resources, considering UK-specific factors for ASO and user acquisition.
After understanding these points, let's explore implementation.
Product User Positioning
User positioning impacts promotion outcomes. Target users' habits and shopping behaviours determine channels. For UK users, consider divided search intents: from vague queries like "best productivity apps UK" to precise ones like "download [app name] for iOS".
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How to start your research work? You need to consider the following three questions carefully:
What value does your product provide to customers?
Who are the ideal users? Where are they in the UK?
What needs do customers have? How can we fulfil them?
Answering these clarifies promotion direction and eases strategy development. In my game company role, I reviewed competitor analysis with the product manager, focusing on UK target audiences and features.
For deeper insights, use online/offline questionnaires or in-depth interviews with potential users, segmenting by roles like casual browsers (fuzzy intent) and power users (precise needs).
Detail All Functions of Your App
Beyond audience clarity, understand your app's functions and details to tailor marketing.
Competitive Product Research
As a UK app marketer, analyse competitors' promotion data. For same-category apps in UK stores, identify true rivals and unique features, even without full business model knowledge.
Competitors' traffic: Monitor iOS and Android downloads/installs in the UK for accurate user data. Use third-party tools for stats.
Research popular keywords via tools like Appying for competitor brand popularity and hot searches. Monitor changes with AppAnnie, ASO100, or Appduu, optimising for ASO to drive reviews and installs.
Investigate competitors' resources: Product managers handle functional research; you evaluate channels and methods worth adopting in the UK.
Examine chosen promotion methods, ads, and partners through data collection or analysis tools.
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New apps start with no channels or market base. Optimise basics so users easily discover you via searches from broad ("UK mobile apps") to specific ("install [app] Android"). All channels guide users positively—optimise them.
To boost efficiency and shorten timelines, organise product and channel info:
1. Prepare detailed product descriptions, screenshots, one-sentence summaries, keywords, market categories - focusing on UK ASO for higher downloads/installs.
2. Create data analysis templates tracking retention, activation, new users, function usage, channel effects, reviews.
3. Apply for developer accounts in major UK-facing markets (App Store, Google Play), track traffic/downloads, maintain based on data.
Compile first-release requirements, recommendation rules, and market contacts. Clarify rules upfront.
4. Accumulate app market promotion groups and resources. Join official UK groups for timely news and events.
5. Research mainstream paid channels' pricing: CPT (cost per time), CPA (cost per action), CPD (cost per download), CPM (cost per mille). Develop UK-suited paid methods and multi-channel plans for layered user acquisition.
Brand building requires time and patience. Engage users, showcase your product, enable experiences, and amplify positives, targeting UK segments from exploratory (fuzzy) to committed (precise) users.
Forum, Community Account Registration and Classified Management
1) Register and classify forums/community accounts.
Learn each platform's rules, posting guidelines; document in Excel for reference. Delegate basics to interns if organised.
Use app market forums or UK vertical ones to gain early target/pseudo-target users. Forums often yield seed users for new apps; also aid brand SEO.
2) Determine Social Media Investment Based on Product Positioning
Social media remains key for UK branding. If executed well, it boosts promotion. Align with company positioning.
Operations involve more than posts/activities: Analyse product, UK targets, psychology, advantages, hotspots for quality/value content.
With investment, plan thoroughly. Without dedicated teams, temper expectations.
3) Accumulate Media Contacts
New promoters often seek media friends hastily, sending unprepared intros.
Rule: Spend money to save time, or invest effort. Pay for coverage, craft compelling articles, or leverage relationships—media isn't obligated otherwise.
4) Prepare Activities in Advance for Potential Virality
Avoid overambitious early events. Design product-suited activities: prizes, competitions, user trials, offline gatherings, fun H5 pages.
Plan pre-launch, tying to release or UK festivals/holidays. Small teams get busy post-launch; events aid retention—prepare early.
We've covered app promotion processes and stages, organising basics. These are summarised experiences; adapt for your app's UK positioning. Next, we'll discuss monitoring/optimising paid ads.
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