UK Marketing 2024 Overview of Top Apps Downloaded by Gen Z Young Adults

Gen Z, often dubbed the "mobile-first generation," comprises about 40% of mobile users worldwide. Appfigures has provided insights into the 50 most downloaded apps by Gen Z in the U.S. for 2024, focusing on users aged 18 to 24.

While data limitations prevent a complete picture, these insights offer a glimpse into the preferences of this influential demographic.

E-commerce and Social Media Dominance

Temu: A Leading Marketplace

Temu emerged as the most downloaded app among Gen Z young adults, with 41.98 million downloads. Its vast selection of affordable products and gamification strategies, such as coupons and rewards, resonate with this demographic.

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Social Media Giants: TikTok and Meta Apps

TikTok, with 33.23 million downloads, remains a favorite for its fast-paced content. Beyond entertainment, TikTok has become a preferred search engine for this age group, often surpassing traditional platforms like Google.

Meta's apps also feature prominently, with Threads leading at 32.32 million installs, followed by WhatsApp, Instagram, Facebook, and Messenger.

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Video and Streaming Platforms

YouTube and Short Drama Apps

YouTube continues to engage Gen Z, with 14.03 million downloads. Meanwhile, ShortMax, a short drama app, has gained traction with over 10 million installs.

Streaming Services

Netflix leads streaming services with 15.67 million downloads, while Prime Video and Disney+ follow closely. Other platforms like Max, Peacock, and Tubi also hold significant positions, each garnering around 7 million downloads or more.

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AI and Educational Tools

ChatGPT and Gauth

OpenAI's ChatGPT, favored for educational and career guidance, saw 24.63 million downloads. A survey by Best Colleges revealed that 43% of college students have used ChatGPT or similar AI tools.

ByteDance's Gauth also gained popularity, with 8.37 million installs, becoming a top education app.

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Photo and Video Editing

CapCut, a video editing app by ByteDance, recorded 21.72 million downloads, appealing to Gen Z's social media habits. Lemon8, another ByteDance app, also gained traction with 7.7 million downloads.

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Financial and Music Apps

Payment Platforms

In the realm of financial apps, PayPal leads with 13.92 million downloads, reflecting its established presence and reliability.

Venmo and Cash App follow, with 7.8 million and 6.9 million downloads, respectively, highlighting their popularity for transactions like bill splitting and sending tips.

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Music Streaming

Spotify remains the top music streaming app for Gen Z, with 10.45 million downloads, highlighting its appeal to this age group.

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Conclusion

The app preferences of Gen Z in 2024 highlight their diverse interests, from e-commerce and social media to educational tools and entertainment. As this generation continues to shape digital consumption trends, businesses and developers must adapt to their evolving needs and preferences.