The worldwide travel app market expanded by 4.4% in 2024, with downloads reaching 2.15 billion and revenues projected to surpass $180 million, fuelled by seasonal surges and leading regional markets.
In recent years, the global travel app market has demonstrated steady growth in both downloads and revenue. Between January and September 2024, downloads and revenue increased by 4.4% and 19.5%, respectively. By the end of 2024, downloads are projected to reach 2.8 billion, with revenue surpassing $180 million.
This report provides an analysis of global travel app download and revenue trends, country-level distribution, and the top travel apps by downloads and active users in different markets.
From 2020 to 2024, global travel app downloads have steadily risen. In the first nine months of 2024, downloads grew by 4.4% year-on-year, reaching 2.15 billion. Total downloads for the year are expected to exceed 2.8 billion. Meanwhile, in-app purchase revenue for travel apps increased by 19.5% from January to September 2024, reaching $140 million, with year-end projections above $180 million.
The COVID-19 pandemic caused a significant decline, with downloads hitting a historic low in April 2020. Since then, both downloads and revenue have shown cyclical growth, peaking each July after a February low.
India remains the largest single market for travel app downloads, accounting for 15% of total downloads from January to September 2024.
The iOS markets in the United States and China follow, contributing 14% and 10% of downloads, respectively. In terms of revenue, European and U.S. markets lead, generating 40% and 38% of global travel app revenue during the same period.
After pandemic restrictions eased, China's iOS market saw travel app downloads rebound, peaking in Q3 2023 with nearly 80 million downloads. The national railway app "Railway 12306" grew 260% in 2023, reaching around 43 million downloads.
From January to September 2024, it led the download charts. "Meituan," offering comprehensive services, remained top in monthly active users with nearly 65 million, ranking third in downloads.
Japan's travel app market returned to growth in Q1 2022, with a 13% year-on-year increase in Q3 2024, exceeding 20 million downloads. "Google Maps" remained consistent, leading downloads and ranking second in active users.
The domestic app "Suica" grew 10% in downloads and 14% in active users, ranking third in downloads and fourth in active users.
Since 2020, South Korea's travel app downloads have remained stable, reaching 14.5 million in Q3 2024. The local ride-hailing app "Kakao T" led both downloads and active users, with nearly 58 million cumulative downloads and 14 million monthly active users by September 2024.
"Trip.com" rose 18% in downloads, securing second place, with South Korea as its largest market.
In Q2 2024, Southeast Asia's travel app downloads reached nearly 61 million, with Indonesia contributing 44%. "Grab" remained top in downloads and active users, growing 12% from January to September 2024.
The "Maxim" e-hailing app ranked third in downloads, while Vietnam's "Xanh SM" grew 120%, reaching fifth.
Q2 2024 marked a record for India with travel app downloads surpassing 110 million. The train app "Where is my Train" led downloads and active users, reaching nearly 400 million active users by September 2024.
Local ride-sharing app "Rapido" increased downloads by 35%, overtaking "Uber" in the Indian market.
In Q3 2024, Australia saw travel app downloads surpass 10 million, while New Zealand remained stable at nearly 1.4 million downloads. "Google Maps" and "Uber" led downloads and active users across both countries.
"Booking.com" ranked fourth in downloads and third in active users, while navigation app "Waze" grew 28%, moving to third in downloads.
With the year-end holidays approaching, travel is trending again. To make the most of this surge, plan your app promotion strategically. Choose ASOWorld for professional and effective travel app marketing solutions.
Our expertise ensures your app stands out, reaches more users, and maximises success during the peak travel season.
Mobile App Growth,Mobile Insights,
Get FREE Optimization Consultation
Let's Grow Your App & Get Massive Traffic!
All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.
COVID-19 UPDATE 
