UK Marketing 2023 App Marketing Future Outlook: Top 10 App Development Trends

Applications, whether web-based, mobile-based, or desktop-based, have become an essential part of our daily lives. Apps come in all shapes and sizes, from mobile games to lifestyle, and cater to the specific needs of each user. And, thanks to the internet, it is now much easier for people to find and download an app that meets their needs.

Despite the growing popularity of apps and app development, the industry is constantly evolving as a result of rapidly changing market demands and consumer behavior. With these changes comes a slew of new business opportunities for individuals and companies looking to capitalize on the market's seemingly limitless potential. 

But how do you know which path to take or which decisions will have an impact on your company? Learning about the most recent and emerging trends can help you stay ahead of the curve and gain insight into the possible future direction of the app development industry.

Let's take a closer look at apps and 10 app development trends to help you stay ahead of the competition.



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Top 10 App Development Trends to Keep an Eye On

1. Voice Search Is Getting More Popular

Voice search has grown in popularity in recent years, thanks to the development of digital assistants such as Siri, Alexa, and Google Assistant. The number of digital assistants in use is expected to reach 8 billion by 2023, accompanied by significant growth in voice commerce, particularly for digital purchases.

As more people gain access to such technologies, developers and businesses must reconsider their approach to search engines. Because voice search was not created specifically for eCommerce, you must ensure that both your app and website are discoverable through voice search queries. This entails optimizing your app for voice search by investigating methods such as schema markup or structured data.

2. AI-Powered Interactions are on the Rise

Because of the popularity of personalization and automation, AI will take center stage in web app development. Because customers want relevant and valuable products, services, or search results, you can use AI to improve interaction, drive engagement, and provide a better customer experience to your visitors. Chatbots, for example, can assist visitors with FAQs and other inquiries and concerns. Visitors can use your AI chatbots instead of calling your business if they have questions about your store hours.

3. Concentrating on App and Data Security

A data breach can have serious ramifications for both you and your customers. Aside from the compromise of both parties' data, your reputation and credibility will suffer, and you may incur losses. If you plan to enter the app development market this year, make sure you have an adequate app and data security measures in place.

To ensure that your app is secure, you must test its security during the development stage and whenever you make changes to it. You may also want to consider restricting access to specific areas of your app or website to improve security. To improve security, you can assign roles or implement multi-factor authentication.

4. The emphasis is on developing mobile apps.

Mobile devices are a significant source of internet traffic. Furthermore, with more and more people having access to mobile devices, app developers should consider developing web apps for mobile users. This does not imply that you should convert your entire web app to mobile. 

Consider your existing web experience when designing a mobile version of your app. What elements work and which do not? When migrating from a website or a web app to a mobile app, you must ensure continuity. Include elements that your users are already familiar with, and, if possible, avoid adding a slew of extra features that may negatively impact user experience.

5. Dedicated to Cross-Platform App Development

Cross-platform development is expected to grow in popularity in the coming years, given that platform development can be expensive, and legacy apps typically serve a limited purpose. 

Furthermore, cross-platform app development provides you with an app that can run on multiple operating systems, including iOS, Android, Windows, and others. Because you're essentially working on developing an app using a single programming language and thus have a single code base, you can save money on app development costs. Aside from being less expensive, cross-platform app development provides a quick turnaround because you won't have to start from scratch for each operating system. You'll also be able to provide more consistent UI/UX to users regardless of platform.

6. The Ascension of Low-Code and No-Code Platforms

Low-code and no-code (LCNC) platforms make it easier for ordinary people like you and me to become citizen developers and build custom apps to meet our specific needs. Because users can build apps with little to no programming experience, such platforms effectively lower the barrier to entry for app development. No-code platforms, for example, frequently have a user-friendly, drag-and-drop interface that significantly accelerates the development of enterprise-grade apps.

In general, the market for such platforms is expected to expand in the future, and more executives see LCNC platforms as critical investments. The market for low-code platforms alone is expected to generate $187 billion in revenue by 2030, representing a 31.1% CAGR from 2020 to 2030.

7. Taking Wearable Technology into Consideration

Aside from LCNC platforms, wearable devices like smartwatches and fitness trackers are gaining popularity. As a result, it is expected that mobile apps will be developed with such technologies in mind this year. This entails creating mobile apps that can easily integrate with wearable technology or developing apps for wearables to make them independent of mobile devices.

8. Putting Mobile Commerce First

Revenue is increasingly being generated by mobile apps. They're excellent conversion sources, with higher conversion rates than mobile web counterparts. They are also driving more eCommerce transactions when compared to desktop computer transactions.

Furthermore, it is predicted that by 2024, there will be nearly 190 million mobile shoppers in the United States alone. These findings suggest that mobile apps are having a significant impact on the future growth of mobile commerce. You don't yet have a mobile app? No worries. What you can do right now is ensure that your website is mobile-friendly to reduce the risk of visitors leaving your site to visit another.


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9. Don't Forget About Extraordinary Reality (XR)

In the coming years, extended reality (XR) technologies such as augmented reality and virtual reality will become more mainstream. Existing technologies are already incorporating XR into our daily lives, from social media AR filters and AR mobile gaming apps like Pokémon GO to virtual tours and product experiences. The increasing popularity of XR technologies is influencing the direction of app development trends. 

To capitalize on this trend, you could develop an app with AR or VR-based programs or features that players can use in games or organizations can use for training programs.

10. The Arrival of On-Demand Apps

According to the Harvard Business Review, the on-demand services market attracts more than 22 million users and generates close to $60 billion in revenue. According to the same report, the on-demand economy, which includes industries such as freelancing, deliveries, health and beauty services, and transportation, is expanding.

How does this affect app developers? Working on on-demand apps can help you provide more features or functionalities to meet the changing needs of your audience. One trend to watch for in on-demand apps is that they are expected to become more personalized. This app development model is also likely to become more popular as platforms that simplify the app development process become available.