With over 3.5 billion people watching the last World Cup, app companies all over the world are vying for a piece of the viewership and user attention pie for this year's edition.
Developers can improve their chances of ranking higher and gaining more downloads by implementing an effective App Store Optimization strategy. And, at a time when many competitors will be focused on optimizing their apps to capitalize on the large base of engaged users, developers should prioritize ASO to remain relevant.
When working on
App Store Optimization Services, it is important to carefully study this report to help you choose the best App Store keywords in Google Play or Apple App Store. This keyword research report on the "world cup" will use ASO World data for a comprehensive analysis.
In today's App Store Optimization Guide, we'll look at keywords related to World Cup App 2022 and how its developers have a fantastic opportunity to expand their app during a critical time for sporting event companies.
World Cup App 2022 Metadata
The difference between ranking among the top apps and sinking in search results can be attributed to optimized app metadata. For World Cup App 2022, developers can capitalize on their app's current position for success, but as the event approaches, relevant copy and keywords will determine how their app ranks as more competitors optimize for the event. To understand what keywords can be included, World Cup App 2022’s developers can leverage
ASO tools and technology to determine which terms currently in use in the market can help with app store growth.
App description
Your mobile app description is an excellent opportunity to explain the various features, mechanics, and value propositions that your app provides. For example, a good approach for a results tracker app would be to focus on differentiation. Given the abundance of competitors in this niche, including officially licensed apps, the developers will need to explain why their World Cup tracker is superior.
Developers can create a more engaging reading experience for potential users while also providing relevant in-depth information about their app by extracting each feature and expanding on it about the sporting event.
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App screenshots
Optimize screenshots with highlighted keywords or visual copy. These two screenshot elements are excellent for providing users with additional context and connecting key terms or information to the images onscreen. Developers are free to structure this copy however they see fit, but it is recommended that they include calls-to-action related to in-app features, callouts to promotions, or highlighting a unique value proposition that appears in the screenshot. A step further would be to modify the current screenshots so that the information is displayed in a handset model alongside the supporting copy, resulting in a more immersive overall experience.
Related reading:ASO Guide: How To Design Your Screenshots And Make Full Use Of It?
Keywords list optimization
After laying the theoretical groundwork for App Store optimization, let's examine the specific data performance of this keyword in the Google Store and Apple App Store. Obviously, after determining the root of the core keyword, you must expand more long-tail words. For example, we compiled the top 5 long tail words associated with the keyword world cup.
The search volume of the core keyword world cup in the Google App Store reached 34, the difficulty level reached 51, and the number of apps related to it reached 250+, with 65 apps receiving more than 1,000 comments, and the top 10 apps chosen. They are as follows:
These five keywords: “crocket”, “cricket”, “forth boll”, “вудбол”, “and championship”.If you think the traffic is worthwhile, you should seriously consider optimizing it for your App store. You can also carefully examine the following ten apps: “World Cricket Championship Lt”, “World Cricket Championship 2 - WCC2”, “cricket”, “Real Cricket™ 17”, “World Cricket Championship 3 - WCC3”, “World Cricket Battle 2 (WCB2) - Multiple Careers”, “T20 Cricket Champions 3D”, “Cricket Captain 2020”, “Stick Cricket 2”, “Stick Cricket”, look at their optimized core words.
Do you want to rank higher for more keywords during the 2022 World Cup? Do you want to improve app store visibility during this worldwide event? We offer
powerful app store keyword suggestions that help you optimize your keywords strategy.
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Conclusion
With the World Cup starting, sports app developers are looking for ways to gain a competitive advantage and maximize their App Store Optimization. The event's massive fan base gives publishers even more reason to scrutinize every aspect of their app listing to ensure they're capturing as much of the user base as possible.
At the time of writing, some of our customers already have a high ranking for specific terms. However, to maintain their ranking, they must employ effective ASO strategies that will allow them to perform consistently as the event progresses. By modifying their app metadata and screenshots to communicate information and engage readers, they can ensure success.
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