noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/en/blog/2022-dating-app-marketing-trends-everything-you-need-to-know

UK Marketing 2022 Dating App marketing trends: Everything you need to know

The dating app industry is still thriving in 2022, with the first quarter of the year already seeing a 17% increase in year-over-year growth when compared to January 2019 in UK.

Posted: Oct 18 2022

Home Blog App Promotion Strategy 2022 Dating App marketing trends: Everything you need to know

In twitter faceBook rss
Dating App marketing trends

The dating app industry is still thriving in 2022, with the first quarter of the year already seeing a 17% increase in year-over-year growth when compared to January 2019. The number of dating app users increased to 323.9 million last year, with the dating app market reaching US$5.61 billion in revenue.

Despite the ongoing demand, however, 90% of startups fail, including dating startups. Your dating app marketing strategy must be watertight, demonstrating to users what makes your dating app unique, fun, and relevant to their specific needs. In this guide, we will look at how to market a dating app in 2022 and achieve your most ambitious goals, including where to start, managing your online presence, paid user acquisition, and best practices.

Where to Begin with Dating App Marketing Strategy

Users will not waste time on a dating app unless they can interact with other active users, so your audience must be exposed to user-generated content from the moment they open your app. This presents a challenge for developers looking to release a new app that hasn't yet developed a loyal, active community, but there are ways to optimize your app's momentum before launch.

Determine your niche and your message

The mass market is dominated by apps like Tinder, Bumble, and Grindr, but there are plenty of opportunities to find your niche and build a loyal community. Defining your target audience is an important step in ensuring your community grows organically and is an effective way to increase your value to users.

ASO World app ranking service

Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.

App store optimization (ASO)

Another important practice that will give you an advantage over your competitors is ASO. In a crowded market, dating apps must use ASO to demonstrate their worth and share their unique selling point. Furthermore, high-quality ASO will increase organic installs, bringing you the most valuable users.

Here are five critical areas to consider when implementing ASO.

● To do keyword research. Include keywords (dating and your niche) in the name & the description of your app.
● For the best results, localize your content.
● To reach more users, use primary and secondary app categories.
● To attract organic installs, you must include screenshots and other useful images.

You should also encourage satisfied customers to leave reviews in the app store, giving users another reason to install your app. For example, you could prompt users to rate your app after they have matched a certain number of users, ensuring that your product is being promoted by the most active users.

Identify your most valuable users through paid user acquisition

Paid user acquisition is another important aspect of marketing your dating app successfully. It enables you to reach your target audience, determine which users are the most valuable, and discover which channel they came from. This is where an attribution partner can come in handy.

You can learn from behavioral patterns and optimize your campaigns for long-term success if you have the right insights. You can use AppAds, for example, to segment audiences based on data. This allows you to build on your most successful results by creating lookalike audiences.

*AppAds is a professional team that provides Apple Search Ads services for app marketers, now it is opening free-trial for everyone who needs free ASA strategies, click here or connect with your account personal manager if you are interested. 

4 best practices for marketing your dating app

1. Create gamification for your app.

If you're not thinking about how gamification can help your dating app, you're passing up a crucial method for retaining users and improving the user experience. Yu-kai Chou, a TEDx speaker, defines gamification as "harnessing the power of play," which perfectly describes why you should gamify your dating app. This is especially effective in the dating market because dating apps, like gaming, are designed to be enjoyable. For example, the dating app Jigsaw conceals matches' photos behind a jigsaw puzzle that can only be solved piece by piece through conversation.

You can identify areas that should be gamified by figuring out how to make your app more competitive, entertaining, and simple. It could be as simple as incorporating GIFs and emojis into your chat function. It is important to consider user feedback on any features that are harming your app's gamification.

ASOWorld app promotion service

* Grow with our app growth solutions - choose a guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic. Or click the "Promote Now" above (to increase app installs service for app visibility).

* What Is the Keyword Guaranteed Ranking Service? What Is the Advantage of It?

2. Distribute user-generated content

User-generated content is an effective way to communicate your message in a way that your audience will perceive as genuine. When businesses share relevant user-generated content on their website, social media channels, or any other digital platform, their customer engagement increases by 28%.

3. Include social media in your app

Dating apps are intended to be social, and thus can benefit from the inclusion of social networking functions. Tinder's integration with Facebook, for example, makes it simple for users to sign up. It's a good idea to use the APIs of social media platforms so you can take advantage of features that users are already familiar with.

4. Accept the social discovery component of dating apps

Many apps are adding "social discovery" features based on the personalities, interests, and hobbies of their users. Bumble has long capitalized on the desire for friendship, with its Bumble BFF app debuting in 2016. Swipe Night, a live interactive dating feature on Tinder, allows singles to follow a crime story together. Users collaborate with another user via "Fast Chat" at the end of each episode to analyze the story and solve the mystery together. Finally, these two users will be able to determine whether or not they are a match.

If you can incorporate social discovery features and promote the possibility of connection, your dating app may be able to attract more users. 

Related reading: 
  • Case Study: How We Increase Conversion Rate by 41% Of A Dating App By ASO?
  • Case Study: How A Mid-level Dating App Used ASO To Increase Organic Downloads On Google Play By 300%

ASO Topic Mobile Growth,App Store Optimization,Keyword Research,Creative Optimization & Creative strategy,User Acquisition,Mobile Analytics,

SHARE THIS POST

In twitter faceBook

Get FREE Optimization Consultation

Let's Grow Your App & Get Massive Traffic!


All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.

Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.

Categories

  • App Marketing
  • App Promotion Strategy
  • App Promotion Case Study
  • Mobile Game & App Insights
  • App Store News
  • ASO Guides
  • ASO Basics for Beginners
  • App Store Rankings
  • User Acquisition
  • Mobile App Market Trends
  • Gaming Community
  • iOS 18 ASO Hub
  • ASOWorld News
  • Guideline Of ASO World Platform
ASOWorld
App Store Optimization service provider
Follow ASOWorld:
Boost your app via App Installs, Keyword Installs, App Reviews & Ratings & Guaranteed App Ranking.

Comments

You are not logged in yet. Please Login / Register first

Related Blogs
Effective ASO Keyword Install Strategies: How to Ensure Sustainable App Growth
App Promotion Strategy

Effective ASO Keyword Install Strategies: How to Ensure Sustainable App Growth

4 days ago
How to Improve Auto-Suggestion Keyword Ranking to Boost Your App Visibility
App Promotion Strategy

How to Improve Auto-Suggestion Keyword Ranking to Boost Your App Visibility

4 days ago
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.