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Home Blog Guideline Of ASO World Platform How Can You Leverage The Features Of ASO Tools To Improve App Growth Effectively In 2022?

How Can You Leverage The Features Of ASO Tools To Improve App Growth Effectively In 2022?

May 6 2022

For app promoters, a good-use ASO tool is critical to the rapid growth of their apps. From some recent reports, we've found plenty of growth opportunities in 2022 for multiple categories of apps and games from app industry trends. However, to avoid some ineffective costs and quickly break through bottlenecks to attract traffic and user acquisition, in addition to effective strategies, the features of some ASO tools can play a very powerful role.

In the past year or so, we have invested a lot of resources to optimize and improve some ASO features. Some features are open and free to our users already, some only serve our ASO expert team to support their app promotion strategy development, effect performance tracking and data analysis. From the practicality, accuracy, intelligence and other aspects, these features help our technical team provide faster and more effective ASO optimization services for our users and continue to achieve amazing results in App rankings and traffic growth.

Click "Learn More" to drive your apps & games business with ASO World app promotion service now.

At the same time, we found that many ASOWorld users are accustomed to using our ranking tracking feature to keep an eye on the ranking changes of their value keywords at any time. According to incomplete statistics, the average number of requests by promoters to use our feature is more than 500,000 times a day. But many other features are used relatively less frequently.

Here, we'll introduce you some of the most valuable features of our ASO tool that will help you boost your app growth in 2022. Some of these features are already available for free on the ASOWorld user dashboard. Some advanced features not yet publicly available and can only be provided with a comprehensive optimization strategy by consulting our expert team.These advanced features may be gradually opened for our users in the near future.

What are the practical features that need pay attention to for ASO?

Features used in the initial promotion of new apps:

Market research - Dashboard ("Top Charts", "App Monitoring", "Top Keywords", "Store Monitoring" and "My apps" features);

Competitor analysis - "App Store Competitor Analysis" feature；

Keyword research - "App Store Top Keywords", "App Store Global Trending Keywords" and "App Store Keywords Suggestion" features.

Features used in the middle and late stages of app promotion:

Metadata optimization management - "App Store Keywords Optimization" feature；

Data tracking - Dashboard ( "Category Ranking", "keyword ranking"), "my apps", and "my keywords" features (help you to see keyword search rankings for your app promotion)；

User feedback monitoring - Dashboard (app reviews and ratings of Real-time data).

How to leverage the features of ASO tools to improve App growth ?

Use market intelligence function to find opportunities for your app growth

Some features on the Dashboard such as “Top Charts”、“App Monitoring”、“Top Keywords”、“Store Monitoring” and “My apps” offer comprehensive data which allow you to conduct market research and identify new growth opportunities for your apps.

In 2021, we've made significant improvements to this section to make it easier to explore global data for a given app category. Multi-maintenance data filtering for time, country, device, and more makes it easy to understand the countries driving the most downloads and revenues in selected categories, allowing you to dig deeper into the market analysis for the country of your choice.

You can also directly research a vertical market data through keyword search to better understand the market in which your app is located and discover new growth opportunities around the world.

This feature helps you easily distinguish the best performing apps in a category and across different countries. It allows you to benchmark your app in a given market, and you can also research and compare seasonal trends in different countries to ensure your app can take advantage of changes in market trends!

Some features are not fully opened for free users, you can consult our expert team to get comprehensive advice for free.

Discover the keywords that are most relevant to your app

ASO Keyword research tool

Our keyword recommendation feature, combined with the previous "App Store Top Keywords" and "App Store Global Trending Keywords" features, makes it easy to dig out relevant keywords.

During keyword research, depending on your budget and your goals for different stages of app promotion, you can choose to focus only on the most valuable and relevant keywords or keywords bringing about traffic that are worth your time and effort.

App store metadata optimization management

keyword research tool

Using the "App Store Keywords Optimization" feature, directly manage your labels of metadata on the app store on our platform. The feature of keyword deployment is not currently open to user, and may be gradually released in the near future, which is convenient for users to adjust metadata optimization in a timely and convenient manner to optimize keywords.

* The app store optimization guides for app promotion beginner: ASO Basics for Beginners.

App reviews and ratings from app users

app reviews and ratings tool

Our review and rating section is designed to provide you with real-time monitoring data! These features are now available to you:

Monitor the latest reviews and ratings left by users on your product page in real time.

Discover new negative and positive reviews content immediately for your communication or optimization, as well as monitoring of optimized page comments.

Browsing app reviews, including featured reviews that appear on real app pages on the App Store and Google Play.

Receive full review content for your app, extract the most positive/negative/trending keywords in the review, and adjust your optimization direction at once.

* To buy app reviews & ratings to optimize your app product page and improve the app downloads conversion rate here.

How monitor reviews and ratings improve app growth?

App reviews and ratings are an important part of ASO works for they directly impacting the conversion rate of your app and are the goldmine in terms of user feedback.

79% of app store audiences view app reviews/ratings before downloading an app, so managing reviews and ratings for an app should definitely be part of your ASO's day-to-day work!

Our ratings feature now shows how your app ratings have changed over time, so you can analyze trends and identify changes in app popularity. Then, our reviews feature will allow you to contextualize your findings based on how users describe your app or your competitors (by uploading their apps to dashboard and monitor their real time app reviews).

Paying close attention to comment sentiment analysis makes it very easy to understand what users like about your app. This can help you distinguish between features that should be retained and features that can be removed/improved to maintain a good user experience.

Many users are used to raising their needs and shortcomings in the comments, you can respond timely and optimize the features of your app, improve the competitive advantage of the app and the growth of the app.

ASO Topic App Store Optimization, Creative Optimization & Creative strategy,

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