AI Painting App Case Study: +200% App Downloads within 3 Months

Artificial intelligence (AI) has revolutionized the world of art, and the rise of AI-powered painting apps has opened up new possibilities for both artists and art enthusiasts.

With advancements in deep learning algorithms and image recognition technology, these apps have become increasingly sophisticated, allowing users to create stunning works of art with just a few taps on their mobile devices. AI painting applications have made remarkable progress in recent years and have great prospects. The blessing of ChatGPT makes AI painting more convenient and efficient.

In this article, we will explore how a leading AI painting app, successfully boosted its app downloads by 200% through a strategic marketing campaign. We will delve into the challenges faced, the strategies implemented, and the results achieved, shedding light on the immense potential of AI painting app in app market.

App store optimization(ASO) result

Our efforts paid off, and we were able to achieve our target of a 200% increase in app downloads within 3 months. Here are some of the key results:

• App Store Optimization: We saw a 30% increase in organic downloads within the first month of optimizing the metadata.
• Social Media Marketing: We were able to reach over 5 million users through influencer collaborations, resulting in a 70% increase in app downloads.
• User Acquisition Campaigns: Our user acquisition campaigns generated over 500,000 impressions, resulting in a 100% increase in app downloads.

App story

Our client, a leading mobile app development company, created an AI-powered painting app that allows users to create stunning digital art using advanced algorithms.

While the app had received positive reviews from early adopters, the company was struggling to attract new users and boost app downloads. Our task was to help the company increase its app downloads by 200% within a period of 3 months.


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App store optimization(ASO) challenge

With the coverage of ChatGPT's powerful capabilities, AI painting has also become a hot topic. With the emergence of various AI painting apps, how to make your app stand out in the fiercely competitive market requires creating a comprehensive marketing strategy, that would increase brand awareness, attract new users, and retain existing users.

App metadata optimization - the first step to user acquisition

Optimizing app metadata is a critical component of App Store Optimization (ASO) for AI painting apps, as it helps improve the app's visibility, discoverability, and conversion rate.

App Store allows a limited number of keywords in an app's metadata. We helped our client conduct a thorough keyword research to identify the most relevant and common keywords that users might search for when looking for an AI painting app. Incorporate these keywords into the app's metadata, including app title, subtitle, and app description.

Using Appranking, our data analysis platform, can refer to the keywords of similar applications to help us determine effective keywords for our client's app. After a series of keyword installs, the app keywords ranking has been significantly improved.

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Avoid using irrelevant or duplicate keywords as it can negatively impact your app's visibility and discoverability.

Besides, app icons and screenshots are visual elements that can greatly influence a user's decision to download an app. App icons should be visually appealing, unique, and easily recognizable. Screenshots should showcase the app's features, functionality, and user interface, and provide a visual representation of what users can expect from an AI painting app. Use high-quality images combined with text or notes to highlight key features or benefits.


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Don't ignore the advocacy power of social media

We found several influencers and artists who are passionate about digital art and have a large following on social media platforms. We contacted them and offered them free access to the app in exchange for promoting it to their followers.

⚡ Learn how to promote your app according to the characteristics of different social media

They posted AI-generated avatars or paintings on social media. People couldn't believe that this was an AI-generated painting, which aroused great interest from fans, who expressed their desire to try this great technology.

We also implemented user engagement campaigns within the app to encourage users to create and share their artwork on social media, using branded hashtags. This created user-generated content that helped increase the app's visibility and attract new users.

Conclusion

Our multi-faceted strategy, combining ASO, social media marketing, and user acquisition campaigns, helped our client achieve its target of a 200% increase in app downloads within 3 months.

By optimizing the app’s metadata, collaborating with influencers, and targeting the right users through user acquisition campaigns, we were able to boost the app’s visibility and attract new users.

As a result, the app gained a significant following and became a popular choice among digital artists and enthusiasts.